Casio G-SHOCK Welcomes American World Champion Runner, Joseph Gray to Team G-SHOCK

Joseph Grey G-SHOCK

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CASIO G-SHOCK WELCOMES AMERICAN WORLD CHAMPION RUNNER, JOSEPH GRAY TO TEAM G-SHOCK
Gray Makes Debut as G-SHOCK Ambassador with a New Campaign Video Highlighting G-SHOCK’s First-Ever Heart Rate Monitor Watch


DOVER, NEW JERSEY, julio 7, 2020 G-SHOCK , the brand best known for its absolute toughness, recently released its first-ever heart rate monitor watch, the GBDH1000-1A7. A first of its kind for the brand, the GBD-H1000 combines standard G-SHOCK technology with key functions to support workouts. To coincide with the launch of the new timepiece, G-SHOCK has officially welcomed elite mountain runner, Joseph Gray to team G-SHOCK.


As the only African American member of the U.S. Mountain Running Team at any level, Gray boasts countless accolades and is an 18-Time USA National Champion as well as the first-ever national champion at the 30k trail distance. Gray embodies the supreme tenacity and toughness the G-SHOCK brand is conventionally known for and is an exciting addition to team G-SHOCK, as the brand places an additional focus on health and fitness.


Gray had this to say about the partnership: “I am elated to be the latest member of team G-SHOCK. The brand has always been a favorite of mine on and off the trail and it feels right at home for me."


To commemorate the partnership, G-SHOCK has released a new video featuring Gray putting the GBD-H1000 to the test while training for an upcoming 10K mountain race. Gray showcases the watch’s ability to create a training plan unique to him, as well as the model’s built-in GPS, target heart rate display, Vo2 Max sensor, and long battery life that help him stay on track and become an even more competitive runner.


The campaign video can be viewed in full HERE.


The GBDH1000-1A7, worn by Gray in the film, is accompanied by the all-black GBDH1000-1 . Both models retail for $399 and are available at select G-SHOCK retailers including Macy's, G-SHOCK Soho Store, and gshock.com.


To learn more about Joseph Gray and the rest of team G-SHOCK, please visit: gshock.com/team.


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Acerca de G-SHOCK
El reloj G-SHOCK de Casio, resistente a golpes, es sinónimo de dureza, se creó a partir del sue?o del desarrollador, el se?or Ibe, de “crear un reloj que nunca se rompiera”. Más de 200 muestras hechas a mano se crearon y se probaron hasta la destrucción, pero finalmente en 1983, el primer G-SHOCK, ahora icónico, llegó a las tiendas de Japón y comenzó a establecerse como “el reloj más resistente de todos los tiempos”. Cada reloj reúne los 7 elementos: resistencia a impactos eléctricos, resistencia a gravedad, resistencia a bajas temperaturas, resistencia a vibraciones, resistencia al agua, resistencia a golpes y dureza. El reloj cuenta con innovaciones y tecnologías de Casio para evitar que sufra golpes directos, lo que incluye componentes internos protegidos con uretano y módulos de cronometraje suspendidos en la estructura del reloj. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up." www.gshock.com.


Acerca de Casio América, Inc.
Casio América, Inc.; Dover, N.J., es la filial en los EE. UU. de Casio Computer Co., Ltd., Tokyo, Japón, uno de los fabricantes líderes en el mundo de soluciones de equipos comerciales y componentes electrónicos para el consumidor. Fundada en 1957, Casio America, Inc. comercializa calculadoras, teclados, dispositivos de presentación móviles, impresoras de etiquetas y títulos de discos, relojes, cajas registradoras y otros productos electrónicos de consumo. Casio has strived to realize its corporate creed of “creativity and contribution" through the introduction of innovative and imaginative products. Para obtener más información, visite www.casio.com.