G-SHOCK Adds to Its Metal-Forged Collection with New, GA110-Inspired Models for Men

GM110

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G-SHOCK ADDS TO ITS METAL-FORGED COLLECTION WITH NEW, GA110-INSPIRED MODELS FOR MEN
New Analog-Digital Combination Timepieces Featuring Forged Metal Bezel Arrive in Multi-Colorways


DOVER, NEW JERSEY, agosto 26, 2020 — Today, Casio unveils additions to its all-new, metal-covered series for men, the G-SHOCK GM110. These refined analog-digital combination models arrive in big cases and come in an array of modern color variations, delivering the utmost style and functionality.


With design features stemming from the venerable GA110 series, the new GM110 line-up boasts a forged metal bezel, involving an intricate shaping process, followed by cutting and polishing steps to achieve a complex form, overall amplifying the stylish ruggedness and toughness. The resin band is formed with a geometric design pattern, adding depth and evoking the image of a machined metal plate to supplement the metal bezel. Additionally, the hour and minute hands are treated with luminescent paint and the indices feature an accentuated contrast.


Highlighting the metals’ original textures, the models each arrive in distinct mirror finishing. The GM110G-1A9 features a gold IP bezel while the GM110-1A features a silver one, and the GM110B-1A sports a gray IP bezel with rainbow accents enriching the dial. Combined with these colorful and polished exteriors, is the enhanced visibility supported through the Super Illuminator feature, defying what the standard is for conventional analog-digital combination models.


As part of the release, G-SHOCK has unveiled an exclusive landing page taking consumers through the features, which can be viewed HERE.


In addition to premium design features, the new GM110 models also come equipped with standard G-SHOCK technology including:
  • Resistente al agua a 200 m
  • Resistencia al impacto
  • Resistencia magnética
  • Approximately 3 Years Battery Life
  • Luz LED automática Super Illuminator
  • 5 Daily Alarms (w/ 1 Snooze Alarm)
  • 1/100th Sec. Cronómetro
  • World Time (31 Time Zones + UTC/48 Cities)
  • Temporizador de cuenta regresiva
  • Calendario completamente automático

The GM110G-1A9 and GM110B-1A will retail for $230 each and the GM110-1A will retail for $200. The new timepieces will be available for purchase starting this September at select G-SHOCK retailers, G-SHOCK Soho Store, and gshock.com.

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Acerca de G-SHOCK
El reloj G-SHOCK de Casio, resistente a golpes, es sinónimo de dureza, se creó a partir del sue?o del desarrollador, el se?or Ibe, de “crear un reloj que nunca se rompiera”. Más de 200 muestras hechas a mano se crearon y se probaron hasta la destrucción, pero finalmente en 1983, el primer G-SHOCK, ahora icónico, llegó a las tiendas de Japón y comenzó a establecerse como “el reloj más resistente de todos los tiempos”. Cada reloj reúne los 7 elementos: resistencia a impactos eléctricos, resistencia a gravedad, resistencia a bajas temperaturas, resistencia a vibraciones, resistencia al agua, resistencia a golpes y dureza. El reloj cuenta con innovaciones y tecnologías de Casio para evitar que sufra golpes directos, lo que incluye componentes internos protegidos con uretano y módulos de cronometraje suspendidos en la estructura del reloj. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up." www.gshock.com.


Acerca de Casio América, Inc.
Casio América, Inc.; Dover, N.J., es la filial en los EE. UU. de Casio Computer Co., Ltd., Tokyo, Japón, uno de los fabricantes líderes en el mundo de soluciones de equipos comerciales y componentes electrónicos para el consumidor. Fundada en 1957, Casio America, Inc. comercializa calculadoras, teclados, dispositivos de presentación móviles, impresoras de etiquetas y títulos de discos, relojes, cajas registradoras y otros productos electrónicos de consumo. Casio has strived to realize its corporate creed of “creativity and contribution" through the introduction of innovative and imaginative products. Para obtener más información, visite www.casio.com.