G-SHOCK and New Era Unveil Limited-Edition Timepiece

GM110NE

PARA PUBLICACIóN INMEDIATA:

G-SHOCK AND NEW ERA UNVEIL LIMITED-EDITION TIMEPIECE
Collaborative Model Sports Custom Engraved Elements in a Refined Metal-Forged GM110 Case


DOVER, NJ, octubre 28, 2020 — Today, Casio joins forces with longtime collaborator, New Era, to unveil a commemorative G-SHOCK x New Era timepiece, the GM110NE-1A, in celebration of the iconic headwear brand’s 100th anniversary.


The elements of New Era are captured in the form of a gold flag at the 3 o’clock position in conjunction with an engraved gold IP case back and special package featuring the inscriptions “100," 1920-2020," which pay homage to the brand’s storied history. Upholding the distinctive design of the G-SHOCK GM110, the custom timepiece boasts a dark gray metal-forged and polished IP bezel enriched with gold lettering matching its gold and black analog-digital dial.


The new GM110NE-1A comes with two interchangeable bands including a black cloth band lined with green on the underside, a nod to the sought after 59FIFTY cap, gold buckle and band keepers and sporting the embroidered New Era flag on the strap, and a sleek gold-specked black urethane band with a branded stainless-steel keeper in gold.


As part of the release, G-SHOCK has unveiled an exclusive video and landing page taking consumers through the features, which can be viewed HERE.


Both models also come equipped with G-SHOCK technology including:
  • Resistente al agua a 200 m
  • Resistencia al impacto
  • Resistencia magnética
  • Luz LED automática Super Illuminator
  • pila de 3?a?os de duración
  • 5 Multi-Function Alarms with 1 Snooze Alarm
  • World Time (31 Time Zones + UTC / 48 Cities)
  • 1/100th Sec. Stopwatch (24Hr)
  • Countdown Timer (1Sec., 24Hr)
  • 12/24 Hr. Time Formats
  • Calendario completamente automático

The GM110NE-1A will retail for $340 and will be available for purchase this November at select G-SHOCK retailers, the G-SHOCK Soho Store, and gshock.com.

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About New Era
New Era Cap Co. Inc. is an international lifestyle brand with an authentic sports heritage that dates back over 90 years. Best known for being the official on-field cap for Major League Baseball and the National Football League, New Era Cap is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era Cap encourages people to truly express their personal style and individuality through its products. The Company is headquartered in Buffalo, NY and operates facilities in Canada, Europe, Brazil, Japan, and Hong Kong. For more information, visit www.neweracap.com.


Acerca de G-SHOCK
El reloj G-SHOCK de Casio, resistente a golpes, es sinónimo de dureza, se creó a partir del sue?o del desarrollador, el se?or Ibe, de “crear un reloj que nunca se rompiera”. Más de 200 muestras hechas a mano se crearon y se probaron hasta la destrucción, pero finalmente en 1983, el primer G-SHOCK, ahora icónico, llegó a las tiendas de Japón y comenzó a establecerse como “el reloj más resistente de todos los tiempos”. Cada reloj reúne los 7 elementos: resistencia a impactos eléctricos, resistencia a gravedad, resistencia a bajas temperaturas, resistencia a vibraciones, resistencia al agua, resistencia a golpes y dureza. El reloj cuenta con innovaciones y tecnologías de Casio para evitar que sufra golpes directos, lo que incluye componentes internos protegidos con uretano y módulos de cronometraje suspendidos en la estructura del reloj. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up." www.gshock.com.


Acerca de Casio América, Inc.
Casio América, Inc.; Dover, N.J., es la filial en los EE. UU. de Casio Computer Co., Ltd., Tokyo, Japón, uno de los fabricantes líderes en el mundo de soluciones de equipos comerciales y componentes electrónicos para el consumidor. Fundada en 1957, Casio America, Inc. comercializa calculadoras, teclados, dispositivos de presentación móviles, impresoras de etiquetas y títulos de discos, relojes, cajas registradoras y otros productos electrónicos de consumo. Casio has strived to realize its corporate creed of “creativity and contribution" through the introduction of innovative and imaginative products. Para obtener más información, visite www.casio.com.