G-SHOCK Announces New Timepieces For Surfers With Updated Technical Features And All New App Connectivity

GBX100

PARA PUBLICACIóN INMEDIATA:

G-SHOCK ANNOUNCES NEW TIMEPIECES FOR SURFERS WITH UPDATED TECHNICAL FEATURES AND ALL NEW APP CONNECTIVITY


Latest G-LIDE Models Arrive with Bluetooth? Connectivity, Tide Point Settings at Approx. 3.300 Locations Globally, Step Tracker and More


DOVER, NEW JERSEY, junio 8, 2020 — Today, Casio G-SHOCK unveils three, all-new G-LIDE timepieces, the watch of choice among the world’s top surfers. The new GBX100 models come with the ability to display information required by surfers (high tide and low tide times and levels) and use the newly introduced G-SHOCK Move App to link with a smartphone and access a host of mobile link functions. The full-time smartphone link comes with new functions like Tide point settings at approximately 3.300 locations around the world, a step tracker, training plans that can be tailored to your workout goals, and more.


The new GBX100 line-up takes its styling cues from G-SHOCK ’s octagonal case shape and arrives with a blue, gray or white band. The updated case has a wide face design and a new, high-resolution Memory in Pixel (MIP) LCD display that further enhances user experience. Surfers can quickly access standard functions like Tide Graph, Moon Data, high and low tide times, and more with improved visibility. The enhanced display renders important information such as tide and moon data about current conditions at a glance, which, in combination with a collection of training measurement functions (distance, speed, pace, lap, pitch), provides plenty of support for surfers who meet new challenges around the globe.


The latest models possess premium design enhancements as well, like resin and metal double layer bezel made to withstand the impact of underwater rocks. The forged stainless-steel bezel cover features hairline and honed finishes to uphold the look of premium toughness. In addition, the GBX100’s soft urethane band has slits to allow for the draining of water and sweat for improved comfort.


As part of the release, G-SHOCK has unveiled an exclusive landing page taking consumers through the features, which can be viewed HERE.


The new timepieces also come equipped with G-SHOCK technology including:
  • ISO resistente al agua a 200 m
  • Resistente a golpes
  • Super Illuminator
  • World Time (300* cities with the G-SHOCK Move App)
  • Stopwatch and Countdown Timer
  • 4 Alarmas
  • Calendario completamente automático

The new GBX100 timepieces will retail for $160. The GBX100-1 will be available for purchase mid-June, and the GBX100-2 and GBX100-7 will be available for purchase mid-July at select G-SHOCK retailers, G-SHOCK Soho Store, and gshock.com.

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*The Bluetooth? word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by Casio Computer Co., Ltd. is under license


Acerca de G-SHOCK
El reloj G-SHOCK de Casio, resistente a golpes, es sinónimo de dureza, se creó a partir del sue?o del desarrollador, el se?or Ibe, de “crear un reloj que nunca se rompiera”. Más de 200 muestras hechas a mano se crearon y se probaron hasta la destrucción, pero finalmente en 1983, el primer G-SHOCK, ahora icónico, llegó a las tiendas de Japón y comenzó a establecerse como “el reloj más resistente de todos los tiempos”. Cada reloj reúne los 7 elementos: resistencia a impactos eléctricos, resistencia a gravedad, resistencia a bajas temperaturas, resistencia a vibraciones, resistencia al agua, resistencia a golpes y dureza. El reloj cuenta con innovaciones y tecnologías de Casio para evitar que sufra golpes directos, lo que incluye componentes internos protegidos con uretano y módulos de cronometraje suspendidos en la estructura del reloj. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up." www.gshock.com.


Acerca de Casio América, Inc.
Casio América, Inc.; Dover, N.J., es la filial en los EE. UU. de Casio Computer Co., Ltd., Tokyo, Japón, uno de los fabricantes líderes en el mundo de soluciones de equipos comerciales y componentes electrónicos para el consumidor. Fundada en 1957, Casio America, Inc. comercializa calculadoras, teclados, dispositivos de presentación móviles, impresoras de etiquetas y títulos de discos, relojes, cajas registradoras y otros productos electrónicos de consumo. Casio has strived to realize its corporate creed of “creativity and contribution" through the introduction of innovative and imaginative products. Para obtener más información, visite www.casio.com.