G-SHOCK Releases Heavy Duty Models Ushering in A New Tough Design

GA900ACE

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G-SHOCK RELEASES HEAVY DUTY MODELS USHERING IN A NEW TOUGH DESIGN
New Industrial Inspired Timepieces Feature Utilitarian Aesthetic and Enhanced Readability


DOVER, NEW JERSEY, agosto 10, 2020 — Today, Casio announces the addition of a new lineup of industrial inspired models to its G-SHOCK collection, the GA900 models, boasting supreme toughness and style. These new watches, including the GA900A-1A9, GA900C-1A4, and GA900E-1A3, all arrive in vibrant colors with a visible inner case, making it perfect wear to sustain tough environments.


Doubling as a durable gadget with operational ease and a contemporary wearable, the new GA900 models embody the utilitarian design motif highlighted by a 10-sided bezel resembling the shape of an industrial fastener and secured by four screws. The band connection and buttons have knurled surfaces that prevent slipping to ensure the utmost comfort and functionality.


As part of the release, G-SHOCK has unveiled an exclusive landing page taking consumers through the features, which can be viewed HERE.


Combination timekeeping is one of the key features provided by the analog hands conjoined with the digital display readouts, creating a powerful face design and seven-year battery for longevity.


The GA900A-1A9 features a black case with yellow dial accents and resin band, the, GA900C-1A4 has a black case with silver dial accents and orange cloth band, and the GA900E-1A3 model comes with two interchangeable bands: a black resin band and a cloth band that is interwoven with highly visible reflective yellow material. This new series comes equipped with standard G-SHOCK technology including:
  • Resistencia al impacto
  • Resistente al agua a 200 m
  • Pila con 7 a?os de duración
  • Interchangeable Band Set (GA900E-1A3 only)
  • Retroiluminación LED (Super Illuminator)
  • Hand Retract Function
  • World Time (31 Time Zones / 48 Cities + UTC)
  • Home City/World Time Swapping
  • 5 alarmas diarias (1 alarma de repetición)
  • 1/100th Sec. Stopwatch (22Hr.) with Direct Access And Target Alarm.
  • 1/10th Sec. Countdown Timer (60m)
  • 12/24 Hr. Formato
  • Activación/desactivación de tono de funcionamiento de botones

The new GA900 series will also include an all-black (GA900-1A), a navy (GA900-2A), and red (GA900-4A) colorway. These models will retail for $120 each and will be available for purchase in September.


The GA900A-1A9 ($120), GA900C-1A4($130) and the GA900E-1A3 ($160) will be available for purchase at the end of August at select G-SHOCK retailers, G-SHOCK Soho Store, and gshock.com.


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Acerca de G-SHOCK
El reloj G-SHOCK de Casio, resistente a golpes, es sinónimo de dureza, se creó a partir del sue?o del desarrollador, el se?or Ibe, de “crear un reloj que nunca se rompiera”. Más de 200 muestras hechas a mano se crearon y se probaron hasta la destrucción, pero finalmente en 1983, el primer G-SHOCK, ahora icónico, llegó a las tiendas de Japón y comenzó a establecerse como “el reloj más resistente de todos los tiempos”. Cada reloj reúne los 7 elementos: resistencia a impactos eléctricos, resistencia a gravedad, resistencia a bajas temperaturas, resistencia a vibraciones, resistencia al agua, resistencia a golpes y dureza. El reloj cuenta con innovaciones y tecnologías de Casio para evitar que sufra golpes directos, lo que incluye componentes internos protegidos con uretano y módulos de cronometraje suspendidos en la estructura del reloj. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up." www.gshock.com.


Acerca de Casio América, Inc.
Casio América, Inc.; Dover, N.J., es la filial en los EE. UU. de Casio Computer Co., Ltd., Tokyo, Japón, uno de los fabricantes líderes en el mundo de soluciones de equipos comerciales y componentes electrónicos para el consumidor. Fundada en 1957, Casio America, Inc. comercializa calculadoras, teclados, dispositivos de presentación móviles, impresoras de etiquetas y títulos de discos, relojes, cajas registradoras y otros productos electrónicos de consumo. Casio has strived to realize its corporate creed of “creativity and contribution" through the introduction of innovative and imaginative products. Para obtener más información, visite www.casio.com.