PARA PUBLICACIóN INMEDIATA:
THE CASIO G-SHOCK REF 6900 BY JOHN MAYER
G-SHOCK Teams up with HODINKEE and Seven-Time Grammy Award Winner on a '90s Classic, with an '80s Twist
DOVER, NJ, diciembre 8, 2020 — HODINKEE, the preeminent brand for all things watches, is pleased to announce the release of the Casio G-SHOCK Ref 6900 by John Mayer. Done in collaboration with the seven-time Grammy Award winning artist, the G-SHOCK Ref 6900 by John Mayer was designed by the man himself. This limited edition is inspired by the Casiotone SK-5 sampling keyboard that Mayer played as growing up in Fairfield, CT. The Casiotone SK-5 was instrumental in Mayer’s musical education, and acts as the design catalyst for this timepiece.
The 6900 is one of the most iconic Casio G-SHOCK timepieces currently in production. It was first launched in 1995 and is revered as the reference that put G-SHOCK on the fashion and streetwear map. For 25 years, the G-SHOCK Ref 6900 has demonstrated its unique ability to position itself at the intersection of culture and creativity, garnering positive reception across demographics. As such, this made the Ref 6900 the ideal timepiece for Mayer, HODINKEE and Casio to work together on.
When starting the project, it was very important to establish a sense of authenticity, something done with a purpose. When thinking about that question, Mayer went back to his relationship with Casio products from his youth, to find his starting point, the Casiotone SK-5. It acted as the perfect bridge between him as a musician and a watch enthusiast.
The usual aesthetic association of the 1980s involves neo-day glow colors, but during the decade there were some fantastic, subtle, and cool combinations that work well for a modern watch. Looking at the coloration of the Casiotone SK-5, and comparing it to the G-SHOCK Ref 6900 by John Mayer, the inspiration is instantly recognizable. From the overall textured slate gray tone of the case and strap, to the teal “G-SHOCK" at 12 o’clock to the yellow lettering around the bezel, the G-SHOCK Ref 6900 by John Mayer is a great example of ′80s spin on a modern classic.
Boasting G-SHOCK’s iconic triple-graph face design, the Ref 6900 by John Mayer resin case measures 53.2mm in diameter, 16.3mm thick and holds a Japanese-made quartz movement. Functions include: 24-hour clock, a 1/100th stopwatch, a 24-hour countdown timer, a multi-functional alarm, flash alert, and EL backlight.
“When Casio approached me about the possibility of working together on a G-SHOCK, it actually timed out really well, said John Mayer. “I had already been pretty deep into wearing the 'Mudmaster' models, and something felt cosmically right about a G-SHOCK being the first watch collab I’ve ever done. Casio keyboards came to mind as much as the watches did. Then I remembered how important the Casiotone SK-5 was in my life, and it got exciting really fast. It’s the perfect bridge between my double life as a musician and watch enthusiast."
Launching on Tuesday, December 8th at 11:00 AM EST, the limited edition Casio G-SHOCK Ref 6900 by John Mayer ($180) is available for purchase at shop.hodinkee.com, gshock.com, G-SHOCK Soho and select G-SHOCK retailers.
- Modelo: G-Shock DW6900 by John Mayer
- Reference: DW6900JM20-8CR
- Funciones: Hours, minutes, seconds, date, 1/100th Second Stopwatch, Countdown Timer, Multi-Function Alarm, Hourly Time Signal, 12/24 Hour Time Formats, Flash Alert
- Material: Resin (case and strap), stainless steel (buckle)
- Dimensiones: 53.2mm diameter; 16.3mm thickness
- Caseback: Acero inoxidable
- Dial: digital
- Resistente a golpes
- Lume: EL Backlight w/Afterglow
- Movement: Japanese Quartz
- Water resistance: 200m
- Bracelet/Strap: Gray Resin Strap
- Lug Width: 25.8mm
- Manufactured: Japón
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Headquartered in NYC, HODINKEE is the foremost destination for all things watches. Founded in 2008 by Benjamin Clymer, HODINKEE has grown from a blog writing about mechanical timepieces into a leading media and commerce company. HODINKEE has the world of watches covered: website, podcast, magazine, social media, the HODINKEE Shop, and HODINKEE Insurance. With its respected point of view, engaging storytelling, curated product selection, and enthusiast-focused services, HODINKEE is at the forefront of the best the world of horology has to offer and the community that supports it. Hodinkee.com.
Acerca de G-SHOCK
El reloj G-SHOCK de Casio, resistente a golpes, es sinónimo de dureza, se creó a partir del sue?o del desarrollador, el se?or Ibe, de “crear un reloj que nunca se rompiera”. Más de 200 muestras hechas a mano se crearon y se probaron hasta la destrucción, pero finalmente en 1983, el primer G-SHOCK, ahora icónico, llegó a las tiendas de Japón y comenzó a establecerse como “el reloj más resistente de todos los tiempos”. Cada reloj reúne los 7 elementos: resistencia a impactos eléctricos, resistencia a gravedad, resistencia a bajas temperaturas, resistencia a vibraciones, resistencia al agua, resistencia a golpes y dureza. El reloj cuenta con innovaciones y tecnologías de Casio para evitar que sufra golpes directos, lo que incluye componentes internos protegidos con uretano y módulos de cronometraje suspendidos en la estructura del reloj. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up." www.gshock.com.
Acerca de Casio América, Inc.
Casio América, Inc.; Dover, N.J., es la filial en los EE. UU. de Casio Computer Co., Ltd., Tokyo, Japón, uno de los fabricantes líderes en el mundo de soluciones de equipos comerciales y componentes electrónicos para el consumidor. Fundada en 1957, Casio America, Inc. comercializa calculadoras, teclados, dispositivos de presentación móviles, impresoras de etiquetas y títulos de discos, relojes, cajas registradoras y otros productos electrónicos de consumo. Casio has strived to realize its corporate creed of “creativity and contribution" through the introduction of innovative and imaginative products. Para obtener más información, visite www.casio.com.